Lab-Grown Diamond Festive Wardrobe: Episode 1 Alankrita Soni, Episode 2 Aerica & Beyond
Every festive season brings the same question: how do you wear jewelry without it feeling like a locker-only investment? Inarra Atelier's answer is its Festive Wardrobe series, a lab-grown diamond and polki collection styled episode by episode, each one fronted by a different content creator, with more instalments still to come.
Lab-Grown Diamond Meets Festive Wardrobe: A Collaboration Series in the Making
Rather than a single campaign shoot, Inarra Atelier is building its festive edit out as a running series, one episode, one creator, and one styled edit at a time. Two episodes are live so far, with the format built to keep going well past the season.
Lab-Grown Diamond Wardrobe — Episode 1: Alankrita Soni x Inarra Atelier
“A collaboration in the making. Alankrita Soni x Inarra Atelier—where style meets sparkle,” reads the teaser that opened the series. As Episode 1, it sets the tone for what follows: pair certified, lab-grown craftsmanship with a creator whose personal style already does the convincing, and let the jewelry speak for itself across real, everyday occasions rather than a single styled shoot.
Lab-Grown Diamond Wardrobe — Episode 2: Aerica x Inarra Atelier
Episode 2, titled “Festive Wardrobe: Ep 2—Lab Grown Sparkle, Diamonds & Polki", features content creator @aerica_the_eten_rover and introduces Inarra Atelier as Kolkata's first design-led fine lab-grown jewelry brand, home to the city's largest lab-grown jewelry studio with a dedicated bridal lounge. The reel walks through a bespoke, fully customisable collection built for what the brand calls “the smarter bride"; every piece is IGI-certified jewelry with hallmarked gold, backed by up to 90% exchange value.
It's a timely message for the season: Durga Puja and Diwali shopping both bring a rush of festive purchases, and a buy-back policy that actually holds value matters more when the jewelry is meant to be worn well past the celebration itself.
Watch Episode 2 on Instagram →
Lab-Grown Diamond Style, Three Ways: Inside Episode 2's Edit
Episode 2 styles the same certified diamond and polki wardrobe across three distinct occasions:
- Look 1 — Puja Morning. A traditional Polki set styled with an edge, equally at home on a puja morning or a taash night in.
- Look 2 — Bridal Statement. A drama-forward bridal piece designed to be the one every guest asks about.
- Look 3 — Cocktail Ready. A sleek, striking design built to be noticed the moment you walk in.
Across all three, the details stay consistent: IGI-certified EF-VVS diamonds, 90% exchange value, hallmarked metals, and in-house customization, all styled from the brand's bridal lounge. As the series puts it, this is about discovering that luxury can be beautiful, conscious, and smart all at once, whether that means a first-time solitaire buy or a full trousseau order.
Watch the Episode 1 Reel of Alankrita Soni →
Lab-Grown Diamond Festive Edit: Complete the Look
Ready to build your own festive wardrobe? Here's the edit behind the campaign.
Leaves of Polki Cocktail Earring — a leaf-motif polki earring sized for cocktail-ready evenings.
Hanging Three-Line Polki Danglers — a three-tier polki dangler built for festive movement and drama.
Lab-grown Emerald and Polki Studs — an emerald centre stone framed in polki for subtle festive sparkle.
Lab-grown Chandbali Jhumka Pair — the classic chandbali silhouette reimagined in lab-grown polki.
Solitaire Polki Single Line Necklace — a single line of polki finished with a solitaire drop, styled for bridal or festive wear.
Leaves of Polki Cocktail Necklace — the matching necklace to the cocktail earring, built for statement layering.
Pink Meena and Polki Layered Chain Necklace — pink Meena enamel work layered with polki chains for a colourful festive finish.
Pair any of these with cocktail rings for the reception look, or a full lab-grown bridal jewelry set for destination wedding jewelry season.
Lab-Grown Diamond Jewellery at Inarra Atelier — Kolkata
Every piece in this campaign is on display at the Labgrown Polki jewellery Kolkata flagship in Salt Lake, home to a dedicated bridal lounge and full in-house customization. Whether you're building a puja-morning look, a bridal trousseau, or simply adding diamond earrings to your festive rotation, the studio carries the entire campaign edit to try on before you decide.
The same standards apply across the studio's full range: every stone is certified, every setting is hallmarked, and every piece comes with the same 90% exchange policy, so the jewelry you buy for this Puja can just as easily become the foundation of a bridal set later on.
Lab-Grown Diamond: Final Thoughts
Two episodes in, this lab-grown diamond wardrobe series is already proof that the edit can move from a puja morning to a bridal reception without missing a beat, with Episode 3 and beyond still to be announced. Explore the full festive edit and follow the series at Inarra Atelier.
Lab-Grown Diamond Festive Wardrobe FAQs
Is this collaboration series only for Instagram followers?
Ans: No, every episode's lab-grown diamond and polki edit is available to shop directly at Inarra Atelier, on Instagram or in store.
Will there be more episodes after Aerica's?
Ans: Yes, Episodes 3 and beyond are still to be announced, continuing the same lab-grown diamond wardrobe format with new creators.
Are the pieces featured in the campaign IGI certified?
Ans: Yes, every piece carries IGI-certified paperwork with hallmarked gold and up to 90% exchange value.
Can I get a custom piece made like the ones in the collaboration?
Ans: Yes, the collection is fully customisable, styled in-house from Inarra Atelier's bridal lounge, in Salt Lake.
Where can I see the full festive edit in person?
Ans: The full campaign edit is on display at the Labgrown Polki jewellery Kolkata flagship in Salt Lake.
ABOUT THE AUTHOR
Ashna Poddar
Ashna Poddar, founder of Inarra Atelier, built the brand's festive wardrobe edit to prove that certified, lab-grown fine jewelry can carry an entire season, from puja mornings to bridal receptions, without ever feeling like an occasion-only investment.